As the world is becoming more and more technologically advanced, and with increased access to the internet, people have started to become more reliant on the online platform to meet all their needs. Be it shopping, online courses, social connections- you name it and it is present on the world wide web.

The question then arises that if you can literally get any and everything on the internet then why not your soulmate?

We also see a drawback of all this connectivity and access to social media, people have now started to lose on social skills. It has started to become more and more difficult for people to meet and connect with people. Relationships have started to fail and have become meaningless. Humans have ultimately started to fail on the one thing they are made to do – SOCIALIZE.

This presents a window of opportunity for the development of online dating platforms. New startups can aim to use specific algorithms that would match the preferences of individuals so that they can possibly meet people they connect with and like and hopefully develop into some relationship.

How to make your online dating platform stand out

Although the online dating platform is a lucrative opportunity however many new entrants are trying to fill the gap in the market. With this growing competition, it becomes important to create something which will make you stand out. To ensure that your platform is the first choice for users you need to include special features in it.

Some features that are pertinent to your online dating service software include:

  • Customizable platform; so that users can create the interface as per their ease and preference.
  • Make your website catchy and attractive so that it stands out from the influx of websites available in the market.
  • Provide a blended platform with paid and unpaid features that users can make use of- this would be profitable for you too!
  • Attract the crowd with exciting offers, for example: a one-month free trial of paid features.
  • Use an interesting logo and branding material that will make your website an icon.
  • Make sure you have adequate security and verification measures in place- people want to feel safe when interacting with strangers.

Make your social media presence prominent- in this day and age a mere website is no longer deemed adequate, it is important to have a presence on all of the major social media platforms like Facebook, Instagram, and Twitter. Also, make your own application.